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For nutrition coaches

Meal plans your clients actually follow.

Build plans with their calories and macros in minutes, from 284 ready recipes or your own. Your clients see their day on their phone and share their meals in photos.

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A nutrition coach talks with a client in a kitchen

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You are

Your nutrition coaching, organised

From the meal plan to the weekly check-in, with the numbers worked out for you.

  • Meal plans with their macros

    Days, meals and portions, with calories, proteins, carbs and fats worked out as you build. Set targets per plan and per client, then assign in a click.

  • 284 recipes and the CIQUAL database

    A library of 284 recipes with their macros, and your own recipes calculated from the CIQUAL food composition table (ANSES).

  • Shopping lists

    Everything in the plan, summed for the days you pick and sorted by aisle, ready to print.

  • A photo food diary

    Clients take a photo of their meals, with hunger and satisfaction. You react and comment; nothing to count for them.

  • Their day on their phone

    Clients see their meal plan, their targets for the day and your notes, and can log what they eat.

  • Check-ins and templates

    Weekly check-ins with weight, measurements and photos, and 6 Goodform meal plan templates to start from: balanced, high protein, vegetarian, batch cooking…

Goodform in action

Real screens, with demo data.

A meal plan: average calories per day, proteins, carbs and fats, and the clients who follow it
Meal plans with their macros
The coach’s photo diary feed: meal photos with hunger and satisfaction, reactions and comments
The photo food diary
The client’s nutrition day on a phone: calories left and macros against the coach’s targets
Your client’s day

Ready in an afternoon

  1. Create your account

    Sign up with your email, no password. Pick Start or Pro and add your card: your 14-day trial starts right away.

  2. Prepare your plans

    Connect Stripe, create your offers, then build your first meal plans from a template, the recipe library or your own recipes.

  3. Welcome your clients

    Clients book and pay on your page. Assign them a plan and their targets, turn on the photo diary, and follow their week.

Simple pricing

Every feature in both plans. You choose by how many clients you coach.

  • Start

    To get started

    €39/ month

    VAT included

    • Up to 20 active clients
    • 2% fee on client card payments
    • Every feature
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  • Pro

    For a full diary

    €79/ month

    VAT included

    • Unlimited clients
    • 1% fee on client card payments
    • Every feature
    Join the waitlist

A small fee, only when clients pay by card

On each client card payment through Stripe, Goodform keeps 2% on Start or 1% on Pro, trial included. Stripe charges its own card fee. Cash and bank transfers you record yourself carry no fee.

14 days free with every feature on the plan you choose. A card is needed to start; cancel before the end and nothing is charged.

Each payment shows what you receive after processing fees. Terms of sale

Your questions

Where do the nutrition values come from?

From the CIQUAL food composition table of the ANSES, the French reference table. Recipes and plans add up the values of each food for the portions you set.

Do my clients have to weigh everything?

No. Turn on the photo diary: they share their meals in photos, with how hungry and satisfied they were, and you comment. Those who want to can also log their foods.

Can I use my own recipes?

Yes. Create your recipes with their ingredients and portions: macros are worked out for you. Use them in your plans alongside the 284 library recipes.

Are my meal plans presented as medical advice?

No. Every plan and target your clients see carries a note saying that this nutrition advice comes from their coach as guidance and does not replace medical advice.

My plans are in documents. Can I bring them over?

Yes. Drop your files (spreadsheet, text, PDF) into the import: meal plans and recipes are put into Goodform format, with foods matched to the CIQUAL table. You check every line before importing.

More answers about the trial, fees and invoices: frequently asked questions.

Goodform for other coaches

Less admin. More coaching.

Try Goodform free for 14 days. No commitment: cancel before the end and you pay nothing.

Join the waitlist